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BSc (Hons)

Digital Marketing with Foundation Year

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Why study this course

Digital marketing for the AI era – combine marketing strategy with digital technologies, analytics and AI.

Creativity backed by data – create compelling campaigns while understanding how to measure and improve performance.

Industry-focused learning – develop practical capabilities relevant to contemporary marketing environments.

Professionally aligned – develop knowledge and skills reflecting the expectations of the modern marketing profession

Course summary

The BSc (Hons) Digital Marketing develops creative, commercially aware and technologically confident marketers.

You will explore how organisations use digital channels, content, data and technology to understand customers, build brands and generate measurable commercial impact.

The course combines marketing strategy with practical digital capability. You will explore content creation, customer insight, digital campaigns, analytics, UX, AI, automation and emerging technologies while developing broader business and strategic understanding.

You will learn to combine creativity with evidence. Effective digital marketing requires more than producing engaging content; it requires marketers to understand audiences, select appropriate channels, interpret performance data and make informed decisions.

Applied learning and realistic marketing challenges will help you develop a portfolio of work demonstrating your capabilities to employers.

Please note, this course is currently going through validation.

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Key facts

Award	BSc (Hons)
UCAS code	N55F
Duration	4 Years
Start date	September 2026
Award	Lincoln Bishop University
Institution code	B38

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About this course

Digital marketing is one of the most rapidly evolving areas of business. New technologies, platforms and customer behaviours continually change how organisations communicate and compete.

This degree prepares you to work in that environment.

You will explore how organisations use digital channels to attract and retain customers, build brands and support commercial growth. You will develop practical capability in areas such as content, campaigns, analytics, customer experience and digital strategy.

AI and automation are increasingly influencing marketing. You will explore how these technologies can support research, content, personalisation, customer insight and campaign optimisation while consider

Digital marketing creates powerful opportunities to influence behaviour, but with that influence comes responsibility. You will consider ethical marketing, responsible use of customer data, digital inclusion, transparency and the social impact of digital communication.

You will also explore sustainability and themes connected to the United Nations Sustainable Development Goals (SDGs), considering how digital marketing can support responsible consumption, positive social outcomes and more sustainable business practices.

The degree reflects the international nature of digital marketing. You will explore how organisations use digital channels to reach customers across different markets, cultures and geographical boundaries.

At the same time, Lincolnshire provides a valuable real-world context, with opportunities to consider digital marketing within agriculture and food, tourism, retail, manufacturing and professional services. You will develop an understanding of how local organisations can compete and grow within increasingly global markets.

The course also develops strategic thinking, helping you understand digital marketing within the wider business context.

Scheduled Teaching Hours

The Foundation Year is the first year of a four-year undergraduate degree and provides a pathway to undergraduate study for students who do not have the typical qualifications required for direct entry to Level 4. As an integrated Foundation Year it does not carry credits, as the purpose of the year is to facilitate students’ progression to Level 4 of their chosen undergraduate degree programme [see Undergraduate].

The delivery of the scheduled hours for the programme includes taught and independent study and is designed to support the needs of learners on Foundation Year programmes as they transition to the requirements of Higher Education study. Material is delivered in both face-to-face and asynchronous formats, totalling 176 hours of taught input, and includes both core academic skills training and additional input from subject specialists. Contact hours in taught sessions are complemented by an extensive support curriculum that operates through the year, typically comprising, but not limited to, additional tutorials, catch-up sessions, study groups, and personal support.

Entry requirements

Application for this course is via UCAS, although there is no formal requirement for UCAS points to access the course (normally GCSE English or equivalent is desirable). As part of your application you will have the opportunity to speak with a member of Lincoln Bishop Admissions staff to resolve any questions or queries you may have.

Are you a parent or carer supporting someone starting university? Visit our Parents’ Information page for advice, guidance, and reassurance.

Further information

Click here for key information for all undergraduate students.

Click here for all programme specifications.

The Foundation Year syllabus does not include any specific element of upskilling in English language and you are not entitled to apply for Accredited Prior Learning, AP(C)L into a Foundation Year.

How you will be taught

Learning combines interactive lectures, workshops, simulations, consultancy projects and employer-informed challenges.

You will develop campaigns, analyse customer and marketing information, explore digital channels and experiment with contemporary marketing approaches.

Digital learning and practical projects will help you develop confidence with data, analytics, AI and emerging technologies.

You may have the opportunity to undertake a one-week work placement, giving you valuable professional experience and an opportunity to apply your digital marketing knowledge in a real organisation.

The degree also provides opportunities to work on campaigns, employer-informed challenges, digital projects and consultancy-style activities. These experiences can help you develop a professional portfolio that demonstrates your ability to combine creativity, technology, data and commercial thinking.

Industry-focused activities will encourage you to think about how marketing decisions contribute to measurable organisational outcomes.

Academic staff

Assessment

Assessment includes digital campaign plans, content portfolios, brand strategies, analytics dashboards, UX evaluations and consultancy reports.

Professional presentations and reflective portfolios will also allow you to demonstrate your communication, analytical and professional development.

Assessments are designed to generate practical outputs that could contribute to a graduate portfolio.

Careers & Further study

Graduates can pursue careers including digital marketing executive, digital marketing manager, SEO/SEM specialist, social media manager, content marketing manager, CRM manager, marketing analyst, digital campaign manager, e-commerce manager and marketing consultant.

The degree can also support progression into wider commercial roles involving customer experience, communications, business development and digital strategy.

Further study could include postgraduate qualifications in digital marketing, strategic marketing, business analytics, management or an MBA

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Fees & Funding

A lot of student finance information is available from numerous sources, but it is sometimes confusing and contradictory. That’s why at Lincoln Bishop we try to give you all the information and support we can to help to throughout the process. Our Student Advice team are experts in helping you sort out the funding arrangements for your studies, offering a range of services to guide you through all aspects of student finance step by step.

Click here to find information about fees, loans and support which will help to make the whole process a little easier to understand.

Undergraduate course applicants should apply via UCAS using the relevant UCAS code. For 2026 entry, the application fee is £28.95, and you can make a maximum of 5 choices.

For 2027/28 entry the UCAS fee is £34.50.

For all applicants, there are full instructions at UCAS to make it as easy as possible for you to fill in your online application, plus help text where appropriate. Full details of all tuition fees can be found here.