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BSc (Hons)

Business and Marketing with Foundation Year

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Why study this course

Marketing with commercial thinking – understand marketing as a strategic driver of customer value, competitive advantage and growth.

Digital, data and AI – explore how emerging technologies are transforming customer engagement and marketing performance.

Creativity backed by evidence – combine creative campaign development with customer insight, analytics and measurable outcomes.

Industry-focused learning – apply your knowledge to realistic marketing and commercial challenges.

Course summary

The BSc (Hons) Business and Marketing develops graduates who can combine creative thinking with commercial, analytical and technological capability.

Marketing has become increasingly data-driven and digitally enabled. Organisations need people who can understand customers, create compelling communications, manage brands and use evidence to evaluate performance.

This degree combines marketing with broader business knowledge, helping you understand how marketing contributes to organisational strategy and growth. You will explore customer insight, branding, digital marketing, analytics, AI and emerging technologies alongside business strategy and commercial decision-making.

The programme is designed around application. You will work on realistic marketing problems, develop campaigns and strategies, interpret data and communicate recommendations.

The result is a degree designed for students who want to become marketers who can think creatively, understand technology and demonstrate commercial impact.

Please note, this course is currently going through validation.

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Key facts

Award	BSc (Hons)
UCAS code	N22F
Duration	3 years
Mode of study	Full time
Start date	September 2026
Award	Lincoln Bishop University
Institution code	B38

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About this course

Marketing has changed dramatically. Customers now interact with organisations through websites, social platforms, search engines, mobile devices, digital communities and increasingly AI-enabled experiences.

The modern marketer therefore needs to combine creativity with data and technology.

This course explores how organisations understand customers, build brands, create content and develop campaigns across contemporary channels. You will also consider how marketing contributes to wider business objectives such as customer acquisition, retention, revenue growth and competitive positioning.

AI and automation are becoming increasingly important within marketing, from content development and customer analysis to personalisation and campaign optimisation. You will explore these developments critically, considering both their opportunities and their limitations.

Contemporary marketers need to understand the ethical and social responsibilities associated with influencing consumers and shaping public conversations. You will consider responsible marketing, sustainability, ethical communication and the wider impact of business activity.

The United Nations Sustainable Development Goals (SDGs) provide a useful framework for considering how organisations and brands can contribute to wider social, economic and environmental objectives.

You will explore customer behaviour, brands and markets from both local and international perspectives. You will consider how organisations adapt their marketing strategies to different audiences, cultures, markets and competitive environments.

Lincolnshire provides opportunities to examine marketing across sectors including food and agriculture, tourism, retail, manufacturing and professional services, while recognising that even locally based organisations increasingly operate within national and global markets.

The degree also develops broader business capability, ensuring you understand marketing within the context of organisational strategy rather than as an isolated function.

Scheduled Teaching Hours

The Foundation Year is the first year of a four-year undergraduate degree and provides a pathway to undergraduate study for students who do not have the typical qualifications required for direct entry to Level 4. As an integrated Foundation Year it does not carry credits, as the purpose of the year is to facilitate students’ progression to Level 4 of their chosen undergraduate degree programme [see Undergraduate].

The delivery of the scheduled hours for the programme includes taught and independent study and is designed to support the needs of learners on Foundation Year programmes as they transition to the requirements of Higher Education study. Material is delivered in both face-to-face and asynchronous formats, totalling 176 hours of taught input, and includes both core academic skills training and additional input from subject specialists. Contact hours in taught sessions are complemented by an extensive support curriculum that operates through the year, typically comprising, but not limited to, additional tutorials, catch-up sessions, study groups, and personal support.

Entry requirements

Application for this course is via UCAS, although there is no formal requirement for UCAS points to access the course (normally GCSE English or equivalent is desirable). As part of your application you will have the opportunity to speak with a member of Lincoln Bishop Admissions staff to resolve any questions or queries you may have.

Are you a parent or carer supporting someone starting university? Visit our Parents’ Information page for advice, guidance, and reassurance.

Further information

Click here for key information for all undergraduate students.

Click here for all programme specifications.

The Foundation Year syllabus does not include any specific element of upskilling in English language and you are not entitled to apply for Accredited Prior Learning, AP(C)L into a Foundation Year.

How you will be taught

Learning combines interactive lectures, practical workshops, simulations, consultancy projects and employer-informed challenges.

You will develop campaigns, explore customer behaviour and use digital tools to examine how marketing activity can generate commercial outcomes. Practical activities will allow you to connect marketing theory with realistic organisational situations.

Digital learning and applied projects will introduce you to contemporary marketing technologies, including analytics, automation and AI-enabled approaches.

You may have the opportunity to undertake a one-week work placement, giving you the opportunity to apply your marketing and business knowledge in a professional environment.

The degree also provides opportunities to engage with employer-informed challenges, consultancy-style projects and realistic marketing problems. You can use these experiences to build a portfolio of work that demonstrates your creative, analytical and commercial capabilities to potential employers.

You will also work collaboratively, developing your ability to present ideas, respond to feedback and communicate with different audiences.

Academic staff

Assessment

Assessment focuses on applied marketing practice. You may develop digital campaign plans, content portfolios, brand strategies, analytics dashboards and UX evaluations.

Consultancy reports, professional presentations and reflective portfolios will also allow you to demonstrate your analytical, creative and professional capabilities.

Rather than assessing only your ability to recall marketing theory, assignments will ask you to apply concepts to realistic commercial problems. You may need to analyse a market, identify a customer opportunity, develop a campaign and justify your strategic decisions.

This creates a portfolio of work that can demonstrate your capabilities to potential employers.

Careers & Further study

Graduates can pursue careers across marketing, communications, digital and commercial functions. Potential roles include marketing executive, digital marketing manager, brand manager, customer experience manager, marketing analyst, social media manager, content marketing manager, CRM executive, e-commerce manager and marketing consultant.

The degree also provides transferable skills relevant to business development, commercial management and entrepreneurship.

Further study could include postgraduate qualifications in marketing, digital marketing, strategic marketing, business, management, analytics or an MBA.

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Fees & Funding

A lot of student finance information is available from numerous sources, but it is sometimes confusing and contradictory. That’s why at Lincoln Bishop we try to give you all the information and support we can to help to throughout the process. Our Student Advice team are experts in helping you sort out the funding arrangements for your studies, offering a range of services to guide you through all aspects of student finance step by step.

Click here to find information about fees, loans and support which will help to make the whole process a little easier to understand.

Undergraduate course applicants should apply via UCAS using the relevant UCAS code. For 2026 entry, the application fee is £28.95, and you can make a maximum of 5 choices.

For 2027/28 entry the UCAS fee is £34.50.

For all applicants, there are full instructions at UCAS to make it as easy as possible for you to fill in your online application, plus help text where appropriate. Full details of all tuition fees can be found here.