Digital Marketing | Lincoln Bishop University

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Why study this course

Start your digital marketing career – develop practical foundations for a fast-moving and highly creative area of business.

Creativity meets technology – develop skills across content, communication, customer engagement and analytics.

AI-aware marketing – understand how AI and automation are changing marketing practice.

A clear progression route – continue into the BSc (Hons) Digital Marketing.

Course summary

The CertHE Digital Marketing provides a practical introduction to the technologies, channels and creative practices shaping modern marketing.

You will develop foundations in digital communication, content creation, customer engagement, campaign planning and data-led marketing. The course also introduces the role of AI, automation and analytics in helping organisations understand audiences and improve marketing performance.

Digital marketing changes rapidly, so the course focuses not only on individual platforms but also on the underlying principles that enable marketers to adapt to new technologies and customer behaviours.

You will have opportunities to apply your learning to realistic marketing challenges and build confidence in presenting ideas, analysing information and developing digital content.

The CertHE provides a foundation for progression to the BSc (Hons) Digital Marketing or entry-level marketing and communications roles.

Please note, this course is currently going through validation.

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Key facts

UCAS code	N55C
Typical offer	64 points
Duration	1 Year
Mode of study	Full time
Start date	September 2026
Award	Lincoln Bishop University
Institution code	B38

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About this course

Digital marketing has transformed how organisations communicate with customers. Websites, social media, search, email, mobile platforms, content and digital communities have created new ways for organisations to build relationships and generate commercial value.

At the same time, AI and automation are changing how marketers create content, analyse audiences and manage campaigns.

This course introduces you to this environment while developing the practical and creative skills needed to participate in it.

You will explore digital channels, content, customer engagement, campaign planning and analytics while developing an understanding of how digital activity connects to wider business objectives.

Digital marketers increasingly influence how people discover, evaluate and interact with organisations. You will consider ethical digital marketing, responsible communication, data use and the wider social impact of digital platforms.

Sustainability and themes connected to the United Nations Sustainable Development Goals (SDGs) will also provide opportunities to consider how digital marketing can support responsible consumption, social awareness and positive organisational change.

You will explore digital marketing in local, national and international contexts. Digital platforms allow even small organisations to reach audiences around the world, creating opportunities for businesses while also requiring an understanding of different cultures, markets and customer expectations.

Lincolnshire provides a strong local context through sectors including food and agriculture, tourism, retail, manufacturing and professional services, all of which increasingly rely on digital channels to engage customers.

The course also encourages you to think critically about technology. Successful digital marketing is not simply about using the newest tool; it is about understanding customers, choosing appropriate channels and creating activity that delivers value.

Scheduled Teaching Hours

Undergraduate programmes consist of 360 HE credits, with each credit equating to 10 hours of learning.

Depending upon the mode of delivery (i.e. face-to-face/in-person, online or a blend of these) and whether your course is full-time or part-time, the delivery of the scheduled hours for the programme will involve taught input, independent study, and where applicable, work-based or placement hours.

Entry requirements

Typical offer
UCAS points	64

We welcome A/AS Levels, BTEC qualifications, T Levels, Access to Higher Education Diplomas, International Baccalaureate (IB), Cambridge Pre-U and the Extended Project Qualification where these meet the required tariff.

Applicants from different educational backgrounds are encouraged to apply.

Alternative qualifications or evidence of preparedness for higher education may be considered where applicants do not meet the standard tariff requirement.

International applicants may be considered with equivalent qualifications, subject to relevant country-specific and English language requirements.

Further information

Click here for key information for all undergraduate students.

Click here for all programme specifications.

In accordance with University conditions, students are entitled to apply for Recognition of Prior Learning, RP(C)L, based on relevant credit at another HE institution or credit Awarded for Experiential Learning, (RP(E)L).

How you will be taught

Teaching combines interactive lectures, practical workshops, digital marketing simulations and consultancy projects.

You will work on realistic marketing activities and develop practical experience of creating and evaluating digital content and campaigns.

Employer challenges and applied activities will help you understand how digital marketing operates in commercial environments. Digital learning will also support your development and introduce you to contemporary tools and techniques.

You will also engage with practical campaign activities, employer-informed challenges and digital marketing projects. These experiences can help you begin building a portfolio of work that demonstrates your creativity, digital capability and commercial awareness.

Collaborative activities will develop your communication, presentation and creative problem-solving skills.

Assessment

Assessment includes digital campaign plans, content portfolios, brand strategies, analytics dashboards and UX evaluations.

You may also complete consultancy reports, professional presentations and reflective portfolios.

Assessment is designed to provide evidence of practical capability. You will be expected to apply digital marketing concepts, analyse information, develop creative ideas and explain the commercial rationale behind your decisions.

Careers & Further study

Potential careers include digital marketing executive, SEO/SEM specialist, social media manager, content marketing manager, CRM assistant, marketing analyst, digital campaign executive, e-commerce assistant and marketing consultant.

The qualification can provide a progression route to the BSc (Hons) Digital Marketing.

With further study and experience, you could progress towards roles such as digital marketing manager, content strategist, performance marketing manager, CRM manager or digital marketing consultant.

Support

Studying at Lincoln Bishop is a student-centred experience. Staff and students work together in a friendly and supportive atmosphere as part of an intimate campus community. You will know every member of staff personally and feel confident approaching them for help and advice, and staff members will recognise you, not just by sight, but as an individual with unique talents and interests.

We will be there to support you, personally and academically, from induction to graduation.

Are you a parent or carer supporting someone starting university? Visit our Parents’ Information page for advice, guidance, and reassurance.

Fees & Funding

A CertHE is a one-year undergraduate qualification, so you will pay one year of undergraduate tuition fees.

There are a range of funding options available to help with the cost of your studies, including student finance support. Our Student Advice team can help you understand your options and guide you through the funding process.

Undergraduate fees for 2027 entry will be confirmed following a UK Government announcement by the Department for Education (DfE), expected in late 2026.