Business and Marketing

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Why study this course

Business meets marketing – understand how marketing contributes to customer value, commercial growth and organisational success.

Digital and AI-aware – explore the technologies transforming how organisations communicate and engage with customers.

Creative and commercial – develop communication, customer insight and business thinking together.

Progress towards a degree – build a foundation for progression to the BSc (Hons) Business and Marketing.

Course summary

The CertHE Business and Marketing provides an accessible introduction to business and marketing, helping you understand how organisations attract customers, build brands, create value and pursue growth.

You will explore marketing within the wider business environment, developing an understanding of customers, markets, commercial activity and organisational performance. The course combines creative thinking with analytical and business skills, helping you understand that successful marketing involves much more than advertising.

Digital platforms, data, AI and changing consumer behaviours are transforming marketing. You will therefore begin to explore how technology is changing communication, customer engagement and marketing decision-making.

The course is designed to develop confidence in both academic study and practical business activity. You will have opportunities to apply your knowledge to realistic marketing challenges and develop transferable skills in communication, problem-solving and analysis.

Successful completion can provide a progression route to the BSc (Hons) Business and Marketing.

Please note, this course is currently going through validation.

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Key facts

Award	CertHE
UCAS code	N12C
Typical offer	64 points
Duration	1 year
Mode of study	Full time
Start date	September 2026
Award	Lincoln Bishop University
Institution code	B38

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About this course

Marketing is one of the most visible areas of business, but effective marketing begins long before an advertisement reaches a customer. Organisations need to understand people, identify opportunities, create value, build brands and develop relationships.

This course introduces these principles while placing marketing within a wider business context.

You will explore customer behaviour, branding, communication, marketing strategy and commercial growth while developing an understanding of how marketing interacts with other parts of an organisation.

Digital transformation is central to modern marketing. Customers interact with brands across multiple digital channels, while marketers increasingly use data, analytics, automation and AI to understand audiences and optimise activity.

Modern marketing involves understanding the responsibilities organisations have towards customers, communities and wider society. You will consider ethical marketing, responsible communication and sustainability, alongside questions about how organisations create genuine and lasting customer value.

You will also explore themes connected to the United Nations Sustainable Development Goals (SDGs) and consider how marketing can contribute to wider social and environmental objectives.

You will explore marketing from both local and international perspectives, considering how organisations understand customers and respond to different markets and cultures.

Lincolnshire offers a distinctive business context, with agriculture and food, tourism, retail, manufacturing and professional services providing examples of organisations that need to build brands and engage customers locally, nationally and internationally.

You will therefore develop an awareness of both creative and analytical approaches to marketing. The course encourages you to think about why customers behave in particular ways and how organisations can respond effectively.

Scheduled Teaching Hours

Undergraduate programmes consist of 360 HE credits, with each credit equating to 10 hours of learning.

Depending upon the mode of delivery (i.e. face-to-face/in-person, online or a blend of these) and whether your course is full-time or part-time, the delivery of the scheduled hours for the programme will involve taught input, independent study, and where applicable, work-based or placement hours.

Entry requirements

Typical offer
UCAS points	64

You will normally need 64 UCAS tariff points

We welcome A/AS Levels, BTEC qualifications, T Levels, Access to Higher Education Diplomas, International Baccalaureate (IB), Cambridge Pre-U and the Extended Project Qualification where these meet the required tariff.

Applicants from different educational backgrounds are encouraged to apply. Where an applicant does not meet the standard tariff requirement, other evidence of preparedness for higher education may be considered.

International applicants may be considered with equivalent qualifications, subject to relevant country-specific and English language requirements.

No previous marketing qualification is required. The course provides an accessible introduction to both business and marketing.

Further information

Click here for key information for all undergraduate students.

Click here for all programme specifications.

In accordance with University conditions, students are entitled to apply for Recognition of Prior Learning, RP(C)L, based on relevant credit at another HE institution or credit Awarded for Experiential Learning, (RP(E)L).

How you will be taught

Teaching combines interactive lectures, workshops, marketing simulations and consultancy projects.

You will explore marketing concepts through realistic commercial situations, developing ideas for customers, brands and campaigns. Employer-informed challenges will provide opportunities to consider how marketing decisions work in practice.

Digital learning will support your studies and introduce you to the technologies influencing contemporary marketing. You may work with digital channels, customer data and analytical tools as part of practical activities.

Employer-informed marketing challenges, simulations and consultancy-style activities will further help you understand how organisations use marketing to connect with customers and support commercial objectives.

Collaborative work will also help you develop communication, presentation and problem-solving skills.

Academic staff

Assessment

Assessment is designed around practical marketing activity. You may develop marketing plans, campaign proposals, brand audits and digital portfolios alongside presentations, consultancy reports, analytics dashboards and reflective portfolios.

These assessments provide opportunities to demonstrate creative thinking while also developing analytical and commercial capability.

You may be required to interpret customer or market information, develop a marketing response and explain how your proposed activity could contribute to organisational objectives.

Careers & Further study

Potential career areas include marketing executive, digital marketing assistant, brand executive, customer experience coordinator, marketing analyst, social media executive, commercial assistant and business development roles.

The qualification can also provide a pathway to the BSc (Hons) Business and Marketing, allowing you to develop more advanced marketing and business expertise.

With further study and experience, careers could develop into areas such as brand management, digital marketing, marketing analytics, customer experience, communications, commercial management and marketing consultancy.

What Our Students Say

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Support

Studying at Lincoln Bishop is a student-centred experience. Staff and students work together in a friendly and supportive atmosphere as part of an intimate campus community. You will know every member of staff personally and feel confident approaching them for help and advice, and staff members will recognise you, not just by sight, but as an individual with unique talents and interests.

We will be there to support you, personally and academically, from induction to graduation.

Are you a parent or carer supporting someone starting university? Visit our Parents’ Information page for advice, guidance, and reassurance.

Fees & Funding

A CertHE is a one-year undergraduate qualification, so you will pay one year of undergraduate tuition fees.

There are a range of funding options available to help with the cost of your studies, including student finance support. Our Student Advice team can help you understand your options and guide you through the funding process.

Undergraduate fees for 2027 entry will be confirmed following a UK Government announcement by the Department for Education (DfE), expected in late 2026.

Why study this course

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About this course

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